In 2009, The Pride Committee of NC, the organizers of the largest LGBTQ festival and parade in NC and the surrounding states decided to create a GLBT NC “Yellow pages” based on its advertiser’s directory in it’s yearly published NC Pride Resource Guide.

Its purpose was to publish the directory on online for the GLBT community of NC and reach out to the many “gay friendly businesses” of our wonderful state.

For details on sponsorship and other ways to help contact: (Please include a contact phone number.)

The Annual NC Pride Parade & Festival

Spanning the two major North Carolina cities of Durham and Raleigh, our annual NC PrideFest Celebration is the largest gay, lesbian, bisexual, and transgendered event in North Carolina and the surrounding states.  This year, we anticipate more than 10,000 marchers and participants with hundreds more spectators.  The 3-day festival will take place on Duke East Campus, Durham, Chapel Hill and in Raleigh. It will include a parade, day festival, night festival, conferences, staged events and dances.

Forty seven percent of those attending are from the Triangle.  The remaining fifty three percent come from across North Carolina and adjoining states, including South Carolina, Virginia, Tennessee, Georgia and Maryland. 55% of our festival attendees are 30-50 years old with annual incomes of $45,000 or more.  45% are 18 – 30 years old and attending a major university.  We have over 18 different college groups represented in the festival and parade including groups from Duke University, University of NC, NC State and ten other colleges.

The Benefits of Sponsorship

According to the National Strub Media Group survey of income and loyalty, the LGBT consumer is extremely brand loyal and has above average income.  Given products of comparable quality, 87% of LGBT consumers indicated they would buy products and services marketed to the LGBT community.  We reach approximately 250,000 identified LGBT consumers with our email and Internet presence.  We also receive local and regional newsprint and television coverage.  As a sponsor, you have an opportunity to share this coverage and also capture this niche market.  Sponsorship can be in the form of cash, services, or a combination of both.

Sponsors with websites will be linked to from our high-traffic sites.  Because of modern search engine algorithms, this increases the search ranking of your website on sites like Google and Yahoo and provides visitors with a direct link to your page from ours.

The Power of the Gay Consumer

87% of LGBT consumers buy brands that support their community

78% prefer to buy from companies that advertise to the gay market

57% believe in buying “top of the line” products

29% have household incomes of more than $90,000 per years

73% have a college degree

71% have made credit care purchases on line

90%+ have made a domestic trip this year

60% have taken a foreign trip in the past three years

For details on sponsorship and other ways to help contact: (Please include a contact phone number.)